Disney Interactive Studios came to us to create their 15,000 square foot booth for the Electronic Entertainment Expo. One of the most visited booths at E3, Disney needed a strong showing to support the launch of their new game INFINITY – an action-adventure / open-world game that integrates physical toys from popular Disney franchises. Brodey Francis delivered a fun environment – complete with life-size characters and vehicles from the game – that immersed gamers within many of the worlds available to explore. Super engaging features including a scale model of Disney’s Magic Castle, a mash-up of Cinderella’s coach, and an interactive toy-activation drew huge numbers to the booth and set the stage for the highly anticipated launch.
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