Burberry Brit Fragrance Launch Party

Burberry needed Brodey Francis to support the New York launch of their new men’s fragrance, BRIT.

The BRIT Rhythm campaign #thisisbrit, which launched in London and landed in Shanghai, made its impact at NY’s iconic Irving Plaza. The size of the venue and the lighting rig we engineered for the event had guests feeling like they were in a music video. We produced the concert event featuring UK indie band Peace with special guest CharliXCX.

Scented BRIT Rhythm tats and a pulsing monolithic installation of the BRIT bottle highlighted the event that brought together US tastemakers to celebrate the new fragrance.

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